.Manly Bands is a direct-to-consumer dealer of males's bands. The company released in 2016 after John Ruggiero, the co-founder along with his wife Michelle, couldn't locate a suited wedding event band.This is actually Ruggiero's 2nd look on the podcast. In April 2021, our experts reviewed the company's founding, unique band components, and much more. Since then, Manly Bands has obtained its own manufacturer. The manufacturing of bands coming from, point out, Port Daniel's scotch gun barrels or Fender guitar strings creates convincing video, states Ruggiero, best for storytelling on social networks and also somewhere else.The whole entire sound of our chat is actually embedded listed below. The transcript is revised for size and also clearness.Eric Bandholz: Offer our team a run-through of what you carry out.John Ruggiero: My spouse, Michelle, and also I began an online ring firm called Manly Bands in 2016 to address a problem of wedding bands for males. We were actually just gotten married to. I have sizable fingers and also couldn't discover a ring that I ased if that was actually certainly not overpriced. My choices were buying from a magazine or possessing one thing custom-built.I ended up buying from a site. The band showed up in a level mailer, with no box or customer service. It was a horrible knowledge through today's ecommerce specifications.Our company received gotten married to, relocated to Florida, and required a project. Our company told our own selves, "Our team're each business owners. Why do not our company make our personal service?" Our experts talked about the kinds of problems our team 'd found and also how to handle all of them. My band knowledge came up, and also we chose to make an effort to fix it for various other people.Our goal when we began was to pay rental fee. Our company assumed making a couple thousand bucks a month coming from this will be wonderful. Our team considered it a way of life company, not high-growth. It was simply Michelle as well as me in our garage designing rings as well as delivering all of them out to consumers. Our company had actually appealed one thing. Our message sounded with leads.Michelle and I create an exceptional team. I formulate concepts, as well as she is actually the implementer. A ton of our results goes to her imaginative thoughts. She names the bands and builds identities. She links the rings to consumers. Explaining a ring only as "eight-millimeter black" didn't suffice.We developed bands from distinct components, like Jack Daniel's gun barrels or exclusive steels. Your business took off. Since then, our team have actually expanded significantly. Our experts currently have more than 55 individuals in the Manly Bands family members. Regarding half of those are actually band craftsmens that operate in our just recently obtained manufacturing shop in Utah.Bandholz: When did you get a manufacturer?Ruggiero: About a year as well as an one-half earlier. Our company had actually been their consumer for a long times, so we knew all of them effectively. Many of their company was retail, which didn't interest our company-- visiting mom-and-pop jewelry experts. They maintained their wholesale consumers and also brand. Our team obtained some of their properties as well as took over staff members.Bringing on a manufacturing crew has actually been one of the most effective factors our experts have actually performed. It is actually been actually awesome to go out certainly there and also enjoy all of them bring in rings out of Fender guitar strings or metal coming from an M1 Abrams tank.Bandholz: Just how does in-house production impact advertising and marketing?Ruggiero: It's been actually substantial. Taking a video camera to the opposite of the office and also shooting the team using turrets to reduce the metallic rods or bourbon gun barrels in to rings makes for extraordinary video clip. Our experts have our electronic camera workers around all the time. We use that footage on our social media sites and in our ads and also bulletins. We attempt to advertise that considering that a lot of companies in the guys's band space don't manufacture. They go down ship or even purchase coming from international and then transport it out. But our company wish it to last a life time and be something individuals can take pleasure in.Our team have actually had a great deal of success along with our military culture collection, where our team source unique army products. We have the M1 Garand rifle inventory, the wood component, coming from World War I. Watching our group put that in the turret as well as reduced a piece out for a ring is actually remarkable.Our advertising and marketing for those bands discuss the past, the soldiers, where the item was actually utilized, and also traits like that. My spouse and also I examined filmmaking in college. We utilize our skill-sets to teach and narrate. For example, I just recently got an e-mail from a customer who discussed that his grandfather used to steer M1 containers. The client talented some of those rings to his grandfather, and they had pretty an emotional substitution. It's nice to aid clients associate with their past and also generate one thing significant.Bandholz: Where can folks acquire a ring coming from you?Ruggiero: ManlyBands.com. Our experts have photos on Instagram, also. I get on Twitter as well as LinkedIn.